The spirit of Cerato.
Our vision.
We believe in the transcendent power of scent. Our mission is to inspire you to use fragrance as a daily tool and a means of self expression to enhance or shift how you feel.
We’re also building a community around olfactory curiosity, encouraging people to approach scent more intuitively, intelligently and playfully.
Our product.
At Cerato, we're inspired by the world of aromatherapy. We're crafting fragrances as they were created hundreds of years ago, by using the naturally therapeutic effects found in essential oils, resins and absolutes and blending them into beautiful fine fragrances.
We use both natural and clean synthetic ingredients. We love botanical ingredients, but we recognize that natural doesn’t always mean better. In many cases, synthetic ingredients can be less allergenic and utilizing them preserves natural resources that are over harvested and at risk for endangerment. We thoughtfully work with nature identical synthetics to be more mindful and sustainable. This also allows us to offer a broader range of scent possibilities.
We are also committed to developing clean fragrances that are formulated without harmful or toxic ingredients. They are always free from parabans, phthalates, stearates, formaldehyde, colorants, nitromusks, polycyclic musks, heavy metals & nanoparticles.
Our packaging.
Sustainability is our priority. Our products are packaged with almost entirely recyclable materials. The cap and the component that holds our stainless rollerball are unfortunately made of plastic due to the limited options available on the market. We are working with manufacturers to customize more eco-friendly components and look forward to switching as soon as they become available. At Cerato, we recognize that creating new products has an environmental impact and we are committed to finding new and innovative ways to lessen our footprint and contribute to making the world a healthier and more beautiful place to live in.
Our story.
We founded Cerato in Southern California. Born from a shared appreciation for intentional living, personal growth and beautiful things, our brand was a way for us to bridge the tangible world of fragrance with the intangible benefits of tuning in to your mind and body and leaning in to how you want to feel.
As a beauty industry veteran, branding expert and photographer, Libby brings the brand to life through intimate visual storytelling while Stephanie’s background as an herbalist and aromatherapist adds a wealth of botanical expertise.
Cerato is a space for self-expression, creativity, fluidity, and kindness.
With love and warmth,
Libby Gray and Stephanie Diamond
